Introduce whole new vegan diet, Seaweed.
Redefine how America eats
SeaForest introduces various types of seaweed to the unfamiliar US market through effective branding and packaging, expanding the original brand, Badasoop.
Branding I Package design I 3d modeling
This project has no direct affiliation with the brand Badasoop.
What if I could change the perception of seaweed by introducing of the diversity of seaweed to the U.S. market?
6 Key Attributes
Nutrient-rich
Balance I Healthful I Vitamin-packed
Welcoming
Accessible I Friendly I Open
Wakening
Educational I Illuminating I Communicating
Sustainable
Transparent I Responsible I Ethical
Refined
Quality I Exquisite I Honest
Curious
New I Seeking I Open-minded
Material
Line ups
Dried Cut Dasima
Roasted Gamtae
Roasted Gim
Dried Cut Miyeok