Blur the line
between Reality and Digital world.
Discipline
CMF design I 3d modeling I Rendering
This project has no direct affiliation with the brand.
Digital world, Metaverse
Metaverse
Since the introduction of the concept of metaverse, several companies have been creating various products for this market.
Socialize through game
Teenagers and future generations are rapidly adapting to the digital world. Statistics show that children prefer meeting and communicating with friends in games and interacting with brands online. Consequently, luxury brands are introducing digitized products first and then offering them as physical items.
kakao i smartwatch
Kakao i is a product line that researches ai and produces ai-related smart products and they recently announced kakao universe following metaverse trend.
kakao i smartwatch is a smartwatch that works with the new service called kakao universe.
I was inspired by the shape of the speech bubble from the logo of kakao talk, kakao friends characters and finally came up with the hexagonal shape.
Gen Alpha
Demographics:
Gen Alpha (born from 2010-2024)
More engaged in the digital world
Socialize in a game
communicate with brands on online
Digital-first generation
No boundaries in their imagination to visualize a digitised existence
Living in a virtualized hyper life
See the metaverse as an extension of the physical realm
Explore new personalities and expressions
Blur the line between reality and digital world through CMF
and bring more connection to the digital world.
Digital Daydream
I
Shape-Shifting
Soft touch
I
Transparent
As technology advances, softer representations of digital worlds embrace calming aesthetics. Pastels that toe the line between digital and physical represent a digital cozy, and a shimmer finish adds a dose of digital to soft pastel palettes for a dreamlike color story.
Tropadelic
Psychedelic
I
Luminous
I
Digitised nature
I
Pixelated
Tropical meets psychedelic realm in a virtual world. As the natural and virtual worlds combine and the great outdoors will continue to be a strong source of inspiration, Tropadelic is inspired by both digital and physical nature. Pixelated pattern and glow-in-the-dark feature deliver the new concept of nature.
Creative Chaos
Swirl pattern
I
Silicone
I
Eye candy
I
Festive quality
People have digital twin and explore new personalities and expressions in the digital world. Prioriteses expression over perfection. Messy print and color composition express the trend of the avatar psyche and DIYW trend.
